What must be included in advertisements of a drug?

In drug advertisements, it is essential for the brand name to be included as it allows consumers to easily recognize and identify the product being promoted. The brand name serves as the primary point of accessibility for the public, making it a crucial component in marketing strategies. Advertisements often highlight the brand name to establish identity and encourage brand loyalty among consumers.

While including generic names, both names, or active ingredients can provide valuable information and help in distinguishing among products, regulations specifically require the brand name to be prominent. The brand name also has a larger impact on consumer recognition compared to generic names, which may not be as well-known or memorable.

Thus, featuring the brand name prominently aligns with legal advertising requirements and effective marketing practices in the pharmaceutical industry.